New Watchmaker School Opens

The first new U.S. watchmaking school in several years has opened in Lititz, Pa. The Lititz Watch Technicum (based on a European word for technical school) covers 10,000 sq. ft. on the first floor of a new Rolex Watch USA service and training center. The state-of the art Rolex service facilities on the second floor will employ 150 local people. Rolex also has service centers in New York, Dallas, and Beverly Hills.Both the school and the service center opened in September. The 40,000-sq.-ft. facility housing them is located 60 miles west of Philadelphia, in "Pennsylvania Dutch" farm country. Its design recalls the look of barns and silos. Though the nonprofit school is entirely subsidized by Rolex, "This is an independent school to train watchmakers to service any watches, not a Rolex school," said Jean-Claude Vollenweider, Rolex Watch USA executive vice president for administration. Th
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