New Charles and Colvard CEO Promises ‘More Moissanite’

Randy McCullough, the new CEO of Charles and Colvard, the main marketer and distributor of moissanite, recently spoke with JCK about his company's plans for the future. McCullough comes to Charles and Colvard from Samuels Jewelers, where he was chairman. What are your priorities as CEO? My first priority is to determine the right approach to the consumer as far as pricing, the positioning, everything about moissanite. We have accomplished that. The second is to find appropriate partners. We are continuing those negotiations. We are also doing strategy planning, figuring out where we go from here, looking at things like sourcing. Do we continue to buy from Cree, or do we start to produce it ourselves? There are a host of things, but so far I am nothing but optimistic. There has been a lot of confusion over whether moissanite should be
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