Network Unites Watch Dealers and Jewelers

Need a watch right away for a customer? Looking to buy or sell vintage timepieces? Want to know quickly what’s available? The Watch Dealers Network—a new business-to-business Web site created to bring together independent jewelers and professional watch dealers—could be what you need. WDN—for the trade only—is specifically designed for “immediate buying and selling of new and vintage watches … without having to pick up the phone or hunt down suppliers,” says Avi Soffer, a successful watch importer and wholesaler. Soffer founded WDN, which went online in April, and spent $1.2 million over two years developing it. Need for a serious Web-based network where watch retailers and dealers interact was obvious, according to Soffer. Rising demand for fine watches is causing jewelers to add more and spend more time seeking specific ones for customers. “The watch dealer has

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