MASON BOX CO. REDESIGNS WEB SITE The Mason Box Co., North Attleboro, Mass., has redesigned its Web site (www.masonbox.com), enabling customers to view all products in the company’s 40-page catalog and place orders by e-mail or fax. The site also includes special promotional offers. Visitors to the site can order any of the company’s 1,200 items, including shipping and utility boxes, paper boxes, jewelry/presentation boxes, gift accessories, and shipping supplies. Links within the site highlight the company’s history. SILVERMAN’S LAUNCHES WEB SITE PROMOTION Silverman’s Jewelers, the 24th largest U.S. jewelry chain, has launched its first online advertising campaign under the Shopping Web Guide on the Lycos Inc. site. The campaign directs customers to Silverman’s own Web site (www.silvermanjewelers.com), where they can place orders for fashion rings, bridal sets, engage

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