’NetNews

STUDY IDENTIFIES LUXURY GOODS BUYERS Ten percent of U.S. Internet users, or 7.5 million people, are frequent buyers of luxury goods, and they account for at least 30% of luxury goods purchases (both online and offline) in America, according to a new study commissioned by Ashford.com, a Houston-based online retailer of luxury and premium products. Ashford dubs this group, which has an annual potential purchasing power of $15 billion, ?ePowered Buyers.? They ?prefer to buy luxury goods online,? says the study, because it?s convenient, offers a wide selection, and saves time compared with shopping at brick-and-mortar stores. The Ashford study confirms similar research indicating that the affluent are the primary users of the Internet and that men use it slightly more than women. But the ?ePowered Buyers? identified by Ashford are a category all their own. Four of five have spent $250 or
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