Netflix for Jewelry?

 The biggest boost for the site formerly known as BagBorrowOrSteal.com came in 2008's Sex and the City movie. While interviewing a prospective assistant (played by Jennifer Hudson), Carrie Bradshaw (Sarah Jessica Parker) suddenly blurts a question: "How does an unemployed girl with three roommates afford a patchwork denim Louis Vuitton bag?""It's rented," comes the reply. "Bag, borrow, or steal. It's like Netflix for purses."Bradshaw is floored. "How did I not know about this?"That minute-long exchange helped plant the notion of renting luxury products in the public consciousness. Adweek called BagBorrowOrSteal the "product placement winner" for the movie.The Seattle-based company has since rechristened itself Avelle. In addition to bags, it now rents jewelry, which has become its second-biggest category, representing 30 percent of its product offerings.In the current economic clima
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