NCDIA Draws Attention In Basel

The Natural Color Diamond Association (NCDIA), a new trade organization launched earlier this year to promote natural colored diamonds, held a press conference during the BaselWorld fair to raise awareness of its members and goals. (See "Diamond Notes," JCK April 2004, p. 42.) NCDIA draws members from around the world, from rough diamond producers to diamond and jewelry manufacturers and retailers. Dilip Mehta, CEO and president of Rosy Blue and vice president of NCDIA, told JCK the group's key objective is to educate consumers about colored diamonds and change their perception of them as prohibitively expensive and out of reach. While natural color diamonds are indeed exotic and dream-like products, he said, they also are real and authentic, and it is possible for consumers to own and appreciate them. In addition, in response to the growing HPHT and synthetic diamond supply, NCDIA see

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