NASCAR introduced a new state-of-the-art Mobile Technology Center at the running of the NASCAR NEXTEL All-Star Challenge in May. It will serve as the at-track home base for NASCAR’s Timing and Scoring system. Tissot, the official timekeeper of NASCAR, consulted with NASCAR to refine the system. “Tissot has been measuring time for world-class sporting events like NASCAR for years,” said Olivier Cosandier, general manager, Tissot U.S. “We look forward to the challenge of working with NASCAR [on] new and innovative timekeeping and scoring technology.”