Murray’s Jewelers, the Pride of Muncie, Indiana

The men of Murray’s rise above the rest with their mad repair, sales, and design skillsFive generations of Murrays have cranked the 100-year-old register mounted inside the family jewelry store in Muncie, Ind. But never has the shop been home to so many craftsmen. Founded in 1885 by James E. Murray as a watch and harness shop, Murray’s Jewelers is now run by five of his descendants: brothers and fourth-generation owners Todd and Steve, both master watchmakers; Todd’s wife, Janie, who keeps the books; and their sons Ryan, a bench jeweler and business school grad, and James, a GIA-trained gemologist. With so much know-how on hand, Murray’s creates about 70 percent of its jewels on site. That “insulates us from the chain stores,” Todd says. “We don’t have to worry about Zales stealing our customers away.”Family BenefitsTodd: Working with my family is the best part of havin

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