Mumbai Calling: On Site at the 2018 IIJS

The 35th India International Jewellery Show was bigger and blingier than ever Fresh from an expansion highlighted by a new 116,000-square-foot exhibition area, the 35th annual India International Jewellery Show (IIJS), held Aug. 8–13 at the Bombay Exhibition Centre in Mumbai, saw an increase in both traffic and sales, suggesting a positive outlook for the upcoming Indian festive season. The show, organized by India’s Gem & Jewellery Export Promotion Council (GJEPC), included a new invite-only “Prelude to IIJS” preview day on Aug. 8 followed by an evening of fashion showcasing the jewels of 15 couture manufacturers. However, the real draw was the new exhibition area, Hall 7A, complete with 800 extra booths. “All the top diamond and gold manufacturers are in Hall 7…with extravagantly constructed booths, a spacious look, and quality buyers,” said Priyanshu Shah, directo

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