Movado Will Make Juicy Couture Watch Lines

The Movado Group in November announced it has an exclusive long-term, worldwide licensing agreement with Juicy Couture to design, produce, and market a collection of watches under the Juicy Couture and Couture Couture brand names. Financial terms of the agreement weren’t disclosed.

Juicy Couture watches will launch this fall and be sold at select high-end retail outlets, initially in the United States and then in Europe and Asia. The fashion-forward watches will feature “lots of rich color, exotic skins, beautiful jewel elements, and clever shapes,” said the joint announcement.

This is the first watch collection for Juicy Couture, a leading brand of contemporary casual lifestyle clothing.

Movado Group Inc. designs, manufactures, and distributes Movado, Ebel, Concord, ESQ, Coach, Tommy Hilfiger, and Hugo Boss watches worldwide and operates Movado boutiques and company stores in the United States.