Movado Honors Past by Seeking ‘Future Legends’

Swiss luxury watchmaker Movado is celebrating its 125th anniversary with a new timepiece and its new “Future Legends” program. Movado (Esperanto for “movement”) was founded in 1881 in La Chaux-de-Fonds, Switzerland. To mark the anniversary, it has introduced its new 40 mm M/125 watch, with a distinctive dial (the only numerals are 1, 2, and 5), in solid or gold-plated stainless steel, stamped on the back with the M/125 logo. The Swiss-made brand has a long history of innovation in watch technology (it has more than 100 patents and 200 international awards) and artistic design, such as its well-known Museum watch (a black dial with a single silver circle at 12 o'clock, created in 1947 by American designer Nathan George Horwitt), and its Movado Artist's series (featuring works by leaders in 20th-century art, like Andy Warhol), now collectors' items. It's also a longtime support
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