What’s Been Your Most Successful Holiday Promotion?

Every year we do the Let It Snow promotion, where if it snows 6 inches or more on Christmas, you get your money back. Anything you buy from the company during the two weeks after Thanksgiving you would get completely refunded for if it snows at least 6 inches at any one of our locations. It front-loads holiday shopping for us—we see better sales earlier. The promotion is also a great closer for salespeople and gives them another thing to talk about with customers." —Lilly Mullen, president, Springer’s Jewelers, Portland, Maine, springersjewelers.com   "We met renowned diamond cutter Gabriel “Gabi” Tolkowsky, and he came to our store around the holidays on a tour of cities. But the stones he was going to put up for sale didn’t show up—they were mailed to the wrong address. So we had a reception that was just beautiful, on a Friday night, but with no stones! Instead,

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