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SALES AND MARKETING The 25 Greatest Sales Tips Ever, David Richardson, Richardson Resource Group With male customers of engagement rings, focus on the idea of a memorable and mind-blowing proposal. “You go from a transaction to a transformation with a male customer the moment he sees the expression on her face when she says yes.” Try the echo technique in response to a customer objection. For example, respond to “I'll think it over” with “OK, think it over.” When confronted with a customer armed with an Internet price list, ask questions, such as: “What did you discover when you compared it with a certified diamond?” “At this point, how can I help you?” “Why didn't you buy?” Romance More Sales, Becka Johnson Kibby, training manager, Robbins Brothers Inject romance int

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