Morellato & Sector Looks to U.S. Market

Say “jewelry industry conglomerate” and names like LVMH, Swatch Group, or Richemont spring to mind. But a lesser-known group is growing rapidly in both the watch and jewelry markets. Italy's Morellato & Sector may be the biggest watch and jewelry group you've never heard of—until now. Its goal is to become a leader in the world watch and jewelry market, says Massimo Carraro, president and chief executive officer. It's already one of Italy's top three watch and jewelry brands and ranks among Europe's top 10. It has a growing global network of stores (including a new flagship in New York City) and aims to be a major player in the United States. The recession hasn't altered its plans. “In these tough economic times … we want to be part of the lifestyle of consumers who are being forced by financial pressure to be more selective in how they manage their finances,” Carraro

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