Meet Our Innovative Retailer, The Moonstoned’s Elizabeth Potts

How app star Elizabeth Potts parlayed her love of jewelry and passion for storytelling into Instagram’s coolest vintage bauble biz "Good morning, and welcome to the best day ­everrrrrr!” purred Elizabeth Potts, founder of The Moonstoned, in a video posted to the e-comm company’s Instagram feed (@themoonstoned) the week before Christmas. While chatting into the camera, she executed an adorable little dance that involved whipping her head from side to side, a huge smile on her lovely face. “It’s finally trunk-show day, and I’m really excited, in case you couldn’t tell.” It’s Potts’ (very infectious) passion for the pieces she handpicks—all vintage and antique, and often qu

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