Montblanc Celebrates Its Centenary

Montblanc, the German luxury brand that built a worldwide empire atop a pen, has devised its own diamond cut, crafted in the shape of its famous star logo, to celebrate its centenary. The Montblanc Star Diamond appears this year in the logo’s usual spot on every pen, watch, and accessory in Montblanc’s 100 Years collections. Eight years in research and development—“to achieve maximum brilliance and light refraction,” says a company statement—the 43-facet patented cut is a first. While other brands have had diamond cuts with inscriptions or logos engraved on the girdle, Montblanc is the first with one replicating its signet—“the world’s first logo-cut diamond,” says Jan-Patrick Schmitz, president and chief executive officer of Montblanc North America. The new cut also evokes the famous Mont Blanc peak in Switzerland, Europe’s highest mountain and part of the compan
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