Mondaine, Luminox Form Partnership, New U.S. Agency

Two Swiss-made watch brands—Swiss-based Mondaine, creator of the Swiss Railways Watch, and U.S.-based Luminox, known for its unique watch-illumination system—have formed a new partnership. It includes an endeavor to market their watches in the United States. In April, André and Ronnie Bernheim, founders of the Swiss watch company Mondaine, bought 50 percent of the American company Luminox from Richard Timbo, one of its founding partners. In addition to Luminox benefiting from the Mondaine Group's logistics and international network, its separate U.S. sales and distribution company has been renamed Lumondi Inc. Swiss Army Brands Inc. of Shelton, Conn., the former U.S. distributor of Mondaine's Railway Watch collection, handed it over to Lumondi in what a press statement called “a smooth and friendly way.” “We value the relationships we built while managing the Mondaine bu
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