MJSA’s Brand-New Vision

When Frank Dallahan took over as chief executive officer of Manufacturing Jewelers and Suppliers of America, he wondered why his new business card had three logos. If three logos were confusing the CEO, surely they would confuse the industry. Dallahan, a highly respected industry veteran and a former publisher of JCK, took the reins at MJSA in October 2005. His vision for the association is simple: Bring useful, valuable business information to its members to help them become more efficient, profitable, and successful. A sensible raison d’être for any association, it’s critical for one whose members face intense competition from cheap offshore labor markets. For jewelry manufacturing to remain a viable industry in America, the manufacturers must offer distinct advantages to their customers. MJSA’s goal is to help them. But first, it has to get the message out that it can. Dall

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