Minister: Diamonds Have Done Good for Botswana

Botswana is currently the No.1 producer of diamonds in the world by value. Leonard Makwinja, deputy managing director of Debswana, the mining company jointly owned by De Beers and the Botswanan government, recently talked with JCK editor-in-chief Hedda T. Schupak about future plans and the good that diamonds wrought for his country. JCK: What do you see as the biggest threat to diamond sales? Leonard Makwinja: Synthetic diamonds, when they become available at a cheaper price. Hopefully people will still want natural diamonds—and that we'll be able to brand diamonds as natural in the future—but synthetics do pose a threat. JCK: What do you see as the biggest opportunity for growth in diamond sales? LM: We're already seeing tremendous growth in Asia, especially in Japan and China. The DTC has done heavy marketing there, and it's showing the fruits of those markets. The younger

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