Metals: Contemporary Alternatives

One year ago, Palladium Alliance International introduced itself to the U.S. market at The JCK Show ~ Las Vegas. Since then, PAI has been working to educate the industry and its consumers about palladium's properties and benefits. “It's a phenomenal program for PAI,” says marketing director Dawn McCurtain. “We have been training retailers on how to sell palladium. If your salespeople don't understand what you have to sell, that's obviously not going to do any good.” Ann Arnold, chief financial officer of Leiberfarb Inc., suggests that there is a learning curve for retail jewelers. “Someone with good platinum experience can make some easy adjustments to palladium,” she says. “This is a bit of a learning process—which is a good thing, because it expands jewelers' experience,” explains Bruce Pucciarello, chief executive officer of Novell Design Studio. “There are mor

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