Men Demand Style

Nearly 66% of jewelers surveyed in a recent JCK Retail Panel survey carry a wider selection of men’s wedding bands today than they did five years ago. Some 77% said they do so because men are requesting a better selection of bands. Jewelers surveyed say men are more fashion conscious because of television (10%), magazines (16%), both television and magazines (56%), the influence of their wives or companions (13%), the influence of friends (4%), or peer pressure (3%).