Memo: Best of Intentions or Curse on the Industry?

Most businesses start out using memo for the right reasons, but problems often arise. Memo allows retailers to test new product lines, find out if their best customers are more interested in product innovation or variations, and determine critical price points. It helps newer stores manage initial cash outlays while cash flow is still ramping up and lets them test their market's taste and passion for watches and jewelry and establish an effective mix of brands and generic product. For manufacturers and designers, memo can establish product with new customers, test innovations with existing stores, and motivate retailers to improve product displays. Chimento successfully shifted from being a quality generic Italian gold jewelry manufacturer to a designer brand by providing additional key pieces on memo, along with custom display units, so retailers could show an entire suite of jewelry

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