Meet the Mother-Daughter Duo Behind Mississippi’s Carter’s Jewelry



Judy Carter Carter’s Jewelry Petal, Miss. 52, first generation Chae Carter Carter’s Jewelry Petal, Miss. 28, second generation Chae Carter was a college student with a new baby when her mother, veteran jewelry retailer Judy Carter, told her she was considering retiring and possibly closing Carter’s Jewelry—the Petal, Miss.–based fine jewelry retailer she’d founded in the 1990s. Chae was studying marketing and business at the time but, like Judy, has an entrepreneurial spirit. She ultimately threw herself into apprenticing under Judy, learning the ins and outs of jewelry retail. Now the sole owner of the shop, Chae still partners with Judy (who’s semiretired) on appraisals and inventory while working toward her graduate gemology degree at GIA online. “Really I’m just making something that was already great a little bit greater,” she says.  Passing the To
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