Meet the Men Behind the Counter at LaRog Brothers Jewelers

Tyler Rogoway grew up around the jewelry business—his father, Dave, and uncle, Rick, co-own LaRog Brothers, a fine jewelry store with two locations in the Portland, Ore., suburbs. But it wasn’t until just over a year ago that he decided to give working for the family business a serious go. Now he handles the bulk of marketing efforts for the 68-year-old company, which has a rich history of running successful promotions and year-round advertising campaigns in the Portland area. “The timing was good for me to come on,” says Tyler, whose experience outside of ­jewelry retail includes running a nightclub and revamping a local restaurant. “Our marketing programs have always been strong, and there was a need for more in that [department]. We’re a two-store operation, but we need to have the same impact as the big guys.” According to Dave, Tyler’s also a natural-born salesman

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