Meet the Brothers Behind SoCal’s Bhindi Jewellers

Ashwin Bhindi  Sanat Bhindi  Bhindi Jewellers Artesia, Calif.  Owners   How do you differentiate your business from the competition? Ashwin: We have a big Indian clientele, and we’re one of the few jewelers in our area with an inventory for weddings and religious occasions. But a lot of our clientele has assimilated to the U.S. and also wants different things. We have Indian pieces, fusion pieces, and more contemporary-style pieces. We were the first jewelry store in this area. When we started out, it was us, a grocery store, and a clothing store; that was considered Little India. Now we have four stores: Artesia, Atlanta, San Francisco, and Glendale, Calif. What’s the best idea you’ve ever come up with for your stores? Ashwin: The new inventory system. We worked with a company that has a system for wholesale and we convinced them to

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