Iconery’s Ivka Adam on finding the sweet spot between fine jewelry manufacturing and social media marketing Iconery, a hybrid jewelry e-commerce site and manufacturer based in Los Angeles, was founded on the modern idea of harnessing the power of influence to forge fun and fruitful brand collaborations. The company is the brainchild of marketing veteran Ivka Adam, who says she noticed a tipping point in the influence game around 2014—celebrities and social media stars were suddenly eclipsing the brands they were representing, in both fame and marketing oomph. ­Ultimately, she realized that “no one was offering influencers the opportunity to do their own jewelry.” Partnering with Andrea Linett, founding creative ­dire