Meet Our Innovative Retailer: Love Adorned’s Lori Leven

Jewels and tattoos are her dual addictions Lori Leven Love Adorned  New York City, Amagansett, N.Y., Santa Monica, Calif. Lori Leven’s career as a thoroughly unconventional retailer began in 1996, when she debuted New York Adorned, a hybrid fine jewelry store/tattoo shop, in Manhattan’s East Village. Her passion for under-the-radar jewels inspired Love Adorned, a now-beloved 5-year-old boutique anchored by a selection of eclectic, upscale jewelry in Manhattan’s NoLita neighborhood. The shop stocks striking (and generally underexposed) brands including Communion by Joy, Chad Ypon, Ruth Tomlinson, and James Colarusso. There are also rare treasures Leven finds on her extensive travels—from luxurious hand-woven throws and vintage switchblades to Japanese hair ties and colored kilt pins. (The store’s Instagram tagline is apropos: “C

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