Meet Me: The Female Twentysomething

The female members of the 75 million–strong millennial generation are the focus of the recently released “The Jane 20-Something Study 2006” by Jane magazine. Questions about life, values, self, and shopping were posed to women between the ages of 20 and 29 who revealed strong self images; aspirations to have it all, from the newest accessory to a great job; and lives filled with choices about work, clothes, relationships, and leisure time. Words these women used to describe themselves include spender, idealistic, tech-centric, hip, restless, and savvy consumer. Other telling points: 84 percent find a way to purchase some- thing they want but can't afford, 93 percent include music and 86 percent include fashion among their top forms of self expression, and they're twice as likely as the general population to adopt new technology. Perhaps most interesting is how these women spend
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