Maximize Your Social Media Results



How digital media channels can invigorate a cohesive marketing programWhen we talk about using social media for our business, we often forget to add the word marketing. This omission causes us to distance it from traditional marketing efforts, relegating social media into what is known as a “silo.” For those unfamiliar with the term, silos are independent divisions working within a single organization. Since social media is still so new and specialized, that team is often sectioned off, separate from overall marketing efforts. Occasionally, there are even separate teams for related digital
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