Marketing With E-mail

Here are seven ways to improve e-mail marketing. Develop your own list of recipients. Don't rely on lists offered for rent or purchase. Build your own list by asking customers, in the store, for permission to send e-mails to them. This is called “opting in.” Create relevant content. Don't transfer content from other formats to e-mails. Create personalized messages based on information collected from customers. Use a database to segment your marketing. Adhere to professional standards. Follow all laws. Offer safe one-click unsubscribe links, privacy statements, and a physical address with e-mails. Send from a verified e-mail address. Consider an e-mail service provider. ESPs can help with e-mail deliverability, database and list management, template design, content, and tracking reports and provide advice and consulting on

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out