Marketing to the Modern Mobile Bride

Pop-up ads? That’s so 5 years ago. Time to get smart(phones): To market to today’s bride, jewelers need to catch her while she’s on the go.In just the past few years, reaching brides and grooms via websites and ads ­displayed on desktop computers has become as dated as dial-up Internet access.Jewelry companies and technology experts say that to connect with today’s wedding and engagement jewelry customers, you need to be in the palm of their hand. “Mobile and online are really getting to be the same and your marketing needs to reflect that,” says Ryan Blumenthal, president of Corinne Jewelers in Toms River, N.J.The statistics are compelling: According to, 90 percent of brides today have a smartphone and 63 percent use their mobile devices to research rings and other wedding details.Veronique Beranger/Getty Images“Over the past six months or so, we’ve seen an

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