Market Place

PARTNERSHIP BUILT AROUND FREE TRADE The North American Free Trade Agreement was created to allow three friendly neighbors to share their products. Slated to be finalized by 2005, the agreement will reduce import and export tariffs on trade among the United States, Canada and Mexico. Companies are looking toward new business opportunities as NAFTA makes trading outside the countries’ borders more attractive. The real estate adage “location, location, location” applies to this trade pact. The U.S. makes a better door than a window between the other two players in the trading game and often acts as a middleman in the trade process because of location. Realizing this, two jewelry companies saw the potential for a great partnership from a different perspective. “Trade between Mexico and Canada is limited. We realized that it isn’t as big as it should be,” says Valentino Di
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