Market Place

PGI OFFERS RETAILERS SALES SUPPORT Retail jewelers breaking into the platinum market will do so with a little help from their friends – at Platinum Guild International. A study commissioned by PGI of manufacturers, retailers and consumers found more than 60% of all platinum jewelry purchased in 1996 was specially ordered. In response, the organization produced a complete package of marketing and sales support material for retailers, including a Retail Starter Kit for jewelers still hesitant about moving into ritzier markets. “We are disappointed to learn that still 18% of the respondents who wanted to purchase platinum did not, because they could not find it in the stores,” said Laurie Hudson, president of PGI, in a speech at the PGI Breakfast during the JCK International Jewelry Show in Las Vegas. “We here at the Guild will continue to work toward narrowing the 'platinum g

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