Market Place

JEWELERS’ MARKET SHARE rose IN LATE 1997 Jewelry chains and independents enjoyed a sharp increase in share of market in the final quarter of 1997 – which may help explain why so many jewelers reported a good to excellent sales year. In the 1997 October-December quarter, these jewelers accounted for nearly half of all fine jewelry and watch purchases, compared to about 35% the year before, according to a national consumer survey by Chilton Research Services. Department and discount stores both lost share of market in the period. Department stores’ share dropped from almost 25% of jewelry and watch sales in the final quarter of 1996 to just over 17% in ’97, while discount stores’ share dropped from about 18% to 14%. Jewelry chains dominated the market, accounting for more than a third (37.1%) of all purchases in the 1997 quarter. Independent jewelers accounted for only 12
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