Mark Harmon’s Favorite Los Angeles Watch Retailer Gets a Facelift



After serving West Los Angeles watch customers for more than five decades, Feldmar Watch Co. finally gets a much-needed­ face-lift. Here’s how the ­family-owned retailer pulled off a two-year-long extreme store makeover while keeping the business running by Chris Willman Mark Harmon, the star of TV’s No. 1 show, NCIS, has been shopping for timepieces at Feldmar Watch Co. on Los Angeles’ nondescript Pico Boulevard since 1979, when both he and the store were pretty ­humble. At that time, he was the second lead on a long-forgotten series called 240 Robert, and Feldmar looked like a discount store that had been taken out of pregentrified Times Square and plopped down a mile from Beverly Hills. But its lack of fancy airs was one reason the unpretentious Harmon liked it. “It’s a store you drive right by, because it’s kind of wrapped in between the bike shop and a bunch
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