Man, Oh Man!

Today's move to more casual dressing at work as well as play offers new sales opportunities for an often overlooked jewelry category Real men do wear jewelry. In ancient times, pharaohs festooned themselves with gold, Roman emperors' robes were encrusted with jewels and the high priests of Israel wore colored gemstone breastplates whose symbolism inspired modern birthstone traditions. Indeed, until Victorian times brought somber styles, jewelry was required regalia for male power dressing. Today, jewelry is mainly a woman thing. Women wear most of it and, increasingly, buy it, too. Men's jewelry represents a very small percentage of the overall jewelry market and occupies little space in many jewelry stores. When we recently asked the JCK Retail Jewelers Panel about men's non-bridal jewelry in the past two years, we found sales were up for only 22%, down for 20% and about the same
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