Making Your Transition to an Internet Economy

But with so many Americans logging on to the Web these days, that choice is becoming increasingly risky. Here’s how to turn the Internet stampede to your advantage. Assessing the Internet’s impact on jewelry retailing is like guessing the size of the Grand Canyon when standing on the rim at night. There’s just no telling how large it is, and whether the prospect is inspiring or terrifying. One thing’s for sure, though. The Internet is here to stay, and it’s up to jewelers to make the most of it. Online jewelry purchases are expected to reach $102 million this year and will nearly double in each of the next five years, according to Forrester Research, a Boston firm tracking Internet retail trends. Though this year’s figure amounts to less than 1% of a single month’s sales at U.S. jewelry stores, by 2003 online purchases will approach $1 billion, some 3% of total
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