Making Cuts!

With the economic conditions that exist today, I keep hearing jewelers talking about making cuts in order to maintain profit. I agree that you must make some cuts today in order to maintain a profitable company. However, a cut in the wrong place can kill your business. Let me caution you: Do not cut your training budget. Your salespeople are, without question, the most valuable asset you have. They are the first, last, and middle impression that a customer has of your business. When a sports team is having a rough season, they don't cut out practicing—they practice even more. When a new technique or process is developed in the medical field, every doctor has to be trained in the new technique and practice it before working on a patient. When tax laws change, accountants have to be trained on the changes. If a student has trouble in a class, you don't quit teaching, you give extra eff

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