Make Your Store a Romance Destination

Want your store to be the go-to romance source for consumers? Heed the wise counsel of your peers. Get Physical “Give couples something physical, a gift they can hold on to that reminds them of where they purchased their engagement ring. We have an old-time photo booth with new electronic digital file features in our new store. These days, with digital cameras and photo paper, an engagement photo can be presented to a couple before they leave the store. Have frames with your store's logo on it and the couple will always remember you as their engagement jeweler.”—Michael Nedler, co-owner, Sonny's Rocks, Denver Let Them Tell a Story “We've been running a love story Valentine's Day contest for many years. People can submit their stories and have friends and family members vote on it, which helps generate interest in the event and more traffic o

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