Make Sparkling Print- and Online-Ready Jewelry Photos a Snap

If there’s a single marketing element that’s imperative to nail in modern retailing, it’s photography. Crisp, well-lit product photographs are the beating heart of multichannel retailing. The brick-and-click concept relies on appealing to consumers online. And in the absence of a flesh-and-bones salesperson, it’s the photos that sell the baubles. The world’s top jewelry e-commerce sites, Blue Nile included, lure shoppers with bold, oversized product photos—shot from various angles under lights so bright and crystal-clear that they could make a muddy shoe sparkle. And beyond the basic, shot-on-white product images used on websites is photography that, in the best of circumstances, showcases a brand’s singular personality. In the age of Instagram feeds and Pinterest boards, high-quality photos that break the mold—through sheer elegance, quirkiness, or originality

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