Instagram’s photo grid is instantly recognizable, and its look has influenced website design all over the world. But the iconic grid may no longer be Instagram’s most opportunity-rich avenue for marketers. The social network, which reported 1 billion active monthly users in 2018, debuted its Stories feature in 2016, featuring videos and photos that stay live for 24 hours before disappearing (or being moved into a Highlight for posterity). Many social experts report that eyeballs have been migrating to the YouTube-esque, continuously programmed Stories. But there’s a steep learning curve with Stories. We asked Erin Weinger, a Los Angeles–based digital storytelling strategist, to share her tips for crafting the best Instagram Stories. Forget Perfect “A lot of people get freaked out trying to think of the perfect Stories,” Weinger says. “But you can’t let ‘perfect�