Magic Carpet Ride

Beverly Hills jeweler Martin Katz was among the first to appreciate the power of celebrity marketing. Today, he’s still reaping the rewards of that epiphany.In the spring of 1992, jeweler Martin Katz was working at his kitchen table in the one-bedroom Beverly Hills apartment that doubled as his office when a call came in asking him to come to the set of the movie Sliver. “Sharon Stone wants to see your jewelry,” was the request. “Okay,” Katz replied. “Who’s Sharon Stone?”The actress was considering wearing his jewels to the premiere of Basic Instinct, the film in which her infamous reveal made her a household name. Once Katz showed the bauble-loving Stone his latest work, the next call arrived: “Sharon would like to borrow these earrings for the red carpet.”“Borrow?!” Katz said, perplexed. “I thought she was going to buy them.” After all, Stone was a highly pa

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