Aisle File: Secrets to Years of Happy Marriage-Related Sales

The wedding jewelry biz is about so much more than selling case upon case of diamond solitaires Engagement rings and wedding bands are the bread and ­butter of the jewelry industry, but are you satisfying the tastes of today’s consumer? Top experts in the bridal category say it’s time to mix things up. We’ve gathered advice from flourishing designers, in-the-know fashion editors, retailers who are doing everything right, and other wedding pros—all of whom have valuable insights into how couples think, shop, and make decisions. Given the competitive and fast-moving nature of the marketplace, it’s essential to perfect your multi­tasking skills, customer outreach, and social media savvy. Ready, set, sell!   Jim Rosenheim Owner Tiny Jewel Box Washington, D.C. “There are only so many ways to set a stone in an engagement ring, but I believe we have found an answer to

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