Made in Israel

Israel wants you to get better acquainted with its growing design community, including some bold and innovative jewelry designers. The showcase for Israeli jewelry is the Jovella International Jewelry Exhibition, which celebrated its fifth annual edition in Tel Aviv this past summer. Quintessential Israeli design is direct, rough, improvised—and sometimes in your face. In jewelry, this means oversize and organic pieces that incorporate nontraditional materials such as silk cord and rough diamonds. Avital Scharf, manager of the design department for the Israeli Export & International Cooperation Institute, says Israelis are natural-born entrepreneurs who know how to improvise and create on-the-fly solutions. “We don't know what the next day will bring,” says Scharf. “In Tel Aviv, we want it here, and we want it now.” Reli Stav, an executive with the consumer goods divi
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