Luxury Retailers on Service With Style

Retailers who don’t sell jewelry know plenty about high-end sales strategies, personalized customer service, and, above all, making the experience memorable The definition of luxury is rapidly changing—not only in the jewelry and watch trade, but also across a variety of product categories and industries. JCK spoke to representatives from noncompeting luxury retailers—car companies, private jet purveyors, magazine publishers, and piano ­makers—in an effort to gain insight into the marketing, sales, and customer service strategies that appeal to the high-end customer.Anecdotal evidence from varying luxury businesses is strikingly similar: Post-recession, the well-heeled consumer is placing superior craftsmanship, quality materials, and—especially—customer service ahead of products that are seen as status-enhancing.According to a December 2012 survey by the New York City–bas

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out