Facts of Luxury Life: JCK’s Sister Show Turns 20



Did you hear about the ­blinged-out guitar? Or the blue ice cream cone? Over the course of two decades, Luxury by JCK has featured a lot of luxury and a ton of fun. This year’s event, which runs from Wednesday, May 29, through Monday, June 3, is poised to be the most luxurious—and most exciting—ever. This year marks the 20th Luxury by JCK. (The first edition was in 2000.) From the start, the show has been about offering an elevated experience to select buyers and exhibitors, in a more relaxed environment than the main JCK Las Vegas show. (The first two days of Luxury are ­invitation-only; the last four are open to all JCK showgoers.) “It’s a nice way to ease into the JCK show,” says Sarin Bachmann, event vice president for the JCK and Luxury shows. In honor of what Reed Exhibitions is calling the 20th anniversary of Luxury—though ­organizers admit there was a little de
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