LUXURY at JCK Preview: Inside Michael Beaudry’s Boutique



Elite Enclave, located next door to LUXURY at JCK, is Las Vegas’ newest event for buyers in search of exclusivity

When Michael Beaudry unveils his new patented stone-setting technique, known as “flash setting,” to retail buyers in Las Vegas this year, he will do so from a brand-new venue adjacent to the LUXURY at JCK show, which moves to the Mandalay Bay Convention Center at the end of this month.

Dubbed Elite Enclave, the space will be anchored by approximately a dozen upscale brands—including Temple St. Clair, Stenzhorn, Fendi Timepieces, Autore, and JudeFrances—that pride themselves on ­exclusivity. Open from May 31 to June 6, the event is invitation-only for the first three days and subsequently opens to all JCK buyers.

For Beaudry, emerging from Chapter 11 reorganization this year, the plan is to commandeer booths at both LUXURY and Elite Enclave. The Couture show veteran will present Beaudry Boutique, an expanded collection of affordable bridal jewelry, at LUXURY, while using Elite Enclave as the formal debut of new pieces in his three additional collections: Couture, Laura Beaudry, and Miiori by Michael Beaudry.

“We didn’t want to be stuck in a preconceived position,” Beaudry says. “We’re taking advantage of a new location, a new venue—there seemed to be quite a lot of synergy there.”