First looks and early access. In fine jewelry retailing, both can offer big advantages for small businesses. Which is why retailers in the know have flocked to Luxury by JCK since the trade show debuted in 2000 in a series of hotel suites at The Venetian in Las Vegas.
“Luxury is the opportunity to see what’s new before everyone else does,” says Sarin Bachmann, event vice president of JCK Las Vegas and Luxury. “It’s the thing our retailers cite as the number one reason they come to the show.”
The intimate-feeling show has grown substantially over the past two decades, but its mission of showcasing a thoughtfully curated mix of exceptional fine jewelry collections hasn’t wavered an iota. And this year, after many years at Mandalay Bay, Luxury is returning to The Venetian—echoing JCK Las Vegas’ 2019 return to its original home, the neighboring Sands Expo & Convention Center.
Luxury will feature approximately 250 exhibitors and, as usual, will be invitation-only for its first two days, May 29–30, before opening to all JCK Las Vegas attendees through the close of the show, June 3.
To make navigating the two shows more convenient, part of Luxury will extend onto the JCK show floor: “There will be an air wall, and on Luxury days it will be secluded and private and on JCK Las Vegas days it will come down,” Bachmann explains.
Luxury attendees are invited to the show’s scrumptious breakfasts on Wednesday (May 29) and Thursday (May 30); Wednesday’s breakfast will feature dynamic keynote speaker Scott Stratten, president of Un-Marketing, an innovative social and viral marketing agency. Thursday’s breakfast will include Luxury’s annual awards program, which this year will also showcase awards of appreciation surrounding the show’s 20th occasion.
And there’s a big bash planned! Luxury will take over pool nightclub Tao Beach on Thursday night to toast its two decades in the industry. Musing on how the show’s changed since its inception, Bachmann says Luxury is ever evolving “into what the industry needs it to be.” And, she adds, “I love seeing it come to life every time. It’s great to be able to deliver what people want.”
Shakti Mandala pendant with 28.64 ct. chrysoberyl, 1.96 cts. t.w. Brazilian Paraiba, 1.75 cts. t.w. green tourmaline, and 2.43 cts. t.w. tsavorite garnets in 18k gold, $200,000; Featherette necklace with 15.88 cts. t.w. bezel-set blue-green lagoon tourmaline in 18k gold, $13,000; Erica Courtney, 323-938-2373; ericacourtney.com