Lucky Charms

Baubles, bangles, and beads are giving retailers a recession-era boost. How long can they bank on the colorful trend?For years, the industry glumly watched other industries generate buzz and excitement with shiny new gadgets and gizmos. Would people ever get worked up over jewelry the way they did over the iPad? As it turns out, yes. Just ask the sometimes-giddy retailers carrying Pandora. “You should see the lines in the store,” says Miguel Gonzalez of Florida’s Miami Lakes Jewelers. “We’ve had to put in a number system—like a deli.” Says Trey Bailey of Bailey’s Jewelers in Rocky Hill, N.C.: “It’s a phenomenon. We have people coming in our store 15 times a year. For a jeweler, that’s unheard of.” Beads and charms have become a huge success story at a time when the jewelry biz has hardly been bursting with good news. Over the past few years, business has steadi

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